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Our Story

Who We Are

At Be SEEDsational, we are a social enterprise focused on changing how the next generation approaches sustainability in everyday life. Through the use of Interactive EDUtainment™, we provide health, wellness and sustainability education for children, empowering them to live healther, happier and more sustainable lives. Through our interactive programs children and their families can experience the immense benefits and pleasures of a sustainable lifestyle as they continue to grow.

Be SEEDsational is a company focused on the future. We are here to make it brighter, and more sustainable.

and... Why collaborate with us?

We are in the sector since 2012. At Be SEEDsational, we’re not just promoting sustainability—we’re planting the seeds of real change 🌱. Partnering with us means aligning with a vibrant, purpose-driven movement that educates, empowers, and inspires communities to live healthier, more sustainable lives.

Here’s why companies like yours should join forces with us:

💚 SHARED VALUES: We’re passionate about the same things you are—well-being, sustainability, and social impact. Together, we can amplify our voices and make a bigger difference.

👨‍👩‍👧‍👦 ENGAGING PROGRAMS: From interactive workshops to live performances and our Seasonal Warriors book series, we offer creative, fun, and meaningful ways to engage people of all ages.

🌎 GLOBAL REACH, LOCAL IMPACT: Our campaign empowers communities around the world to eat better, grow smarter, and live more sustainably—while celebrating local farmers and eco-conscious habits.

📈 PURPOSE MEETS BRAND POWER: Collaborating with us lets your brand shine as a leader in corporate social responsibility (CSR), showing your audience you care about people and the planet.

🎯 CUSTOM PARTNERSHIP OPPORTUNITIES: Whether it’s co-branded content, community events, or educational tools, we’ll work with you to create a partnership that aligns with your mission and goals.

Together, we can nurture healthier lifestyles, greener habits, and a brighter future. 🌟 Let’s grow something amazing! One seed, one smile, one story at a time.

About Our Social Enterprise

From SEED to PLATE ~ From PLATE to PLAY™

Our Story

Thankyou to BBP for assiting in the production of this video 
From SEED to PLATE ~ From PLATE to PLAY™
"Growing seeds and sharing stories through interactive EDUtainment™,   inspiring and nurturing children's wellbeing and love for sustainability."

Be SEEDsational’s mission is to motivate and educate positive environmental lifestyles and healthy habits amongst children through interactive, world-class edutainment experiences for wellness and sustainability. Our purpose is enabling an accessible, engaging method teaching healthy habits to universal audiences.

Our Commitment to Environmental, Social, and

Corporate Governance

Be SEEDsational believes that forming our operations around the above three pillars will lead to extremely positive outcomes for the wider community and the general global business landscape. 

Our Story

Seasonal Warriors: Be SEEDsational is a multilingual edutainment campaign focused on helping children, families, and educators develop healthy eating habits and lifestyles.

In a forgotten age, after the Big Bang, four mystical planets were born in a hidden corner of the universe—the galaxy of Seedarious! 🌠

Meet Yummie, the lovable galactic chef , guardian of these planets and protector of their secrets. For millennia, he watched over them… until they eventually erupted and showered the world with seasonal magic! 🌱✨ Now, Yummie is on a quest to find exceptional warriors to harness this magic and defend the cosmos against Eccorrosion, a dark force determined to unravel reality itself! 

🌟 Enter the Seasonal Warriors: Be SEEDsational campaign!  We’re a global social enterprise bursting with interactive activities to help kids & adults live sustainably! Think stage performances, interactive workshops, and an epic graphic novel series. 

Our mission?  Encourage people to grow their own fruits & veggies or support local farmers. 🥦👩‍🌾 We’re all about sustainability and social issues—bringing people of all ages and backgrounds together to share knowledge, empower each other, and create a healthier, more connected world! 🌏🤝

 Want to join the adventure? Here’s how:
✅ Sign up for our newsletter 📧
✅ Join local workshops and events 🎭
✅ Dive into our graphic novel series 📖
✅ Check out Yummie’s Marketplace for merch and more! 🛍️

Together, let’s spread the seasonal magic and protect the galaxy (and our planet!) for generations to come! 🌟🌱💚

Our Founder

“Implement and exercise sustainable lifestyles strategies to live well for longer” - Anne Roze

My name is Anne Roze and I am the CEO of  Be SEEDsational.

My passion for art,chemistry, technology, and food production began at the Art school of Tolstoy Scientist House in Odessa, culminating with my formal qualifications in engineering and food technology undertaken at the Ukrainian University, a diploma finally completed at UTS in Australia, followed by further studies in Marketing and Philosophy at Sydney University. 

I worked in qualitative and quantitative  research with a focus on brand and new product developments, business analysis, logistics, consumer trends, innovations and food industries where I created partnerships with multiple FMCG brands including, but not limited to: Sanitarium, Kellogg’s, Arnott’s, and Nestlé Australia. With this experience under my belt, I became a founding member of the Australian chapter of the International Qualitative Research Association, which led to opportunities to speak at many local and international conferences.

With my research and participation in partnerships with these FMCG brands, I realised the issue of reduced wellbeing and sustainability in society. Furthermore, I always believed in ongoing education and never giving up on my dreams no matter what. I've learnt from Nelson Mandela - " Education is the most powerful weapon which you can use to change the world.” I was so desperate to utilise my personal experiences by losing my grandmother to malnutrition at 57 years old shortly after the 2nd World War. Seeing a global increase in obesity all around the world (with WHO stating that 41 million children under 5 are currently obese), instilling pure eating habits and creating an understanding about seasonal eating & living benefits to maintain healthy soil and save our environment was imperative.

This led to the creation of the Be SEEDsational campaign.

Be SEEDsational

This campaign targets children, families and educators, getting younger generations to pass on what they’ve learnt to older generations. By doing so, I can help people from all walks of life get involved in the health movement while ensuring the next generation is ready to care for their own wellbeing and our planet’s.

The aim of the Be SEEDsational Campaign was clear, however I knew that I needed a way in which I could connect on a deeper level with my intended audience.

The Seasonal Warriors

The ‘Seasonal Warriors’ book series, which is a multilingual publication aiming to provide accessible education to children and families about the benefits of healthier eating and eating food that is in season, allowed me to spread positive messages towards children while giving them the freedom to share that with their families. Through this, I hope to act on my research into the food industry and motivate people to become healthier and happier.

Be SEEDsational also encourages and facilitates businesses across a range of industries, to address both local health outcomes for Australians, and global issues such as food availability, sustainability, and food wastage.

My commitment to contributing to society drives Be SEEDsational’s involvement with charities and community work. We visit schools, donate to charities, including The Children’s Hospital at Westmead, sponsor shopping centre activities and support a range of cultural events.

In addition to Be SEEDsational, I assess, train and mentor businesses large and small, supporting their growth and helping them make success of new and innovative business concepts. With more than 26 years of business experience, particularly in engineering, market research, marketing, brand management and business development, I find mentoring to be very rewarding. I enjoy empowering others and watching both individuals and businesses flourish.

Our Company

Be SEEDsational is a social enterprise focused on changing how the next generation approaches sustainability in everyday life. Through the use of edutainment solutions such as performances, books and multilingual mediums, Be SEEDsational teaches children values such as growing their own fruits, vegetables and herbs, healthy eating habits and managing food waste. Furthermore, through our interactive programs children and their families can experience the immense benefits and pleasures of a sustainable lifestyle as they continue to grow.

Be SEEDsational is a company focused on the future. We are here to make it brighter, and more sustainable.

Our Production

This magical musical brings sustainability and well-being to the stage when a struggling farmer meets four heroes seeking the knowledge to tackle global issues. Newly empowered by ‘Yummie’, the Guardian of Seedarious, the girls need help to stop the evil ‘Ecorrosion’, who wants to unravel the fabric of reality!

Bringing these beloved characters from the novels to life, this production encourages children to play their part in living sustainably through song, dance and MAGIC!

This fantastical show is the perfect mix of education and entertainment – EDUTAINMENT! – and is a magical adventure suitable for children and families.

Be SEEDsational acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.